Here at Capital Region Honda Dealers, we know that many of our Albany area drivers would say that Honda is their favorite car brand, but we’re excited nonetheless to announce that Kelley Blue Book just named Honda one of the best car brands of 2015 in their 2015 Brand Image Awards. Technically, Honda took home two awards: Best Value Brand and Best Overall Brand. And we couldn’t be happier.
2015 Brand Image Awards
Drivers and new-car shoppers have yet again inspired Kelley Blue Book to recognize Honda as their Best Value Brand and Best Overall Brand in the 2015 Brand Image Awards, based on the company’s Brand Watch study. Honda is no stranger to these awards, having won Best Value Brand four times now, and marking the third consecutive year that Honda has won Best Overall Brand.
Jeff Conrad, Honda’s Senior Vice President, responded to the announcement: “These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand.”
“We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road,” Conrad added.
Based on consumer automotive perception data from KBB.com’s Brand Watch study, the Brand Image Awards are able to connect to over 12,000 drivers and new-car shoppers, reporting back on what they care most about when shopping for their next vehicle. In order to receive its recent recognitions, Honda had to outscore all competing non-luxury brands.
Kelley Blue Book has long been one of the most trusted names in the auto industry, and the Brand Image Awards represents their way of giving drivers a convenient shortlist of vehicles and brands they should be shopping for as they search for that next new car.
Test Drive a Honda Today
Do you want to see why so many drivers rated the Honda brand and the current Honda lineup so well? All you need to do to experience a Honda firsthand is make a visit to a Capital Region Honda Dealer near you and let us put you behind the wheel.